The Metal Signage Opportunity: 5 Products to Add to Your Sign Shop
When it comes to signage, businesses want something that represents their brand with impact and lasts for years. Custom metal signs check all of the boxes: premium look, durable build, and highly customizable.
For sign shops and resellers, offering a range of metal signage can help attract high-value commercial clients looking for quality and longevity.
5 Metal Signs to Add to Your Catalog
Explore five in-demand custom metal signs your shop should consider adding to its product lineup and why they’re worth it.
1. Trimless Channel Letters
One of the most common signs you’ll see on storefronts is the Metal Channel Letters. It’s prominent in clothing stores, restaurants, corporate offices, and other commercial buildings due to its sturdy build and attention-grabbing style.
Give customers a more sophisticated option by trying out the Trimless Channel Letters and Logos.
- Seamless and professional look without plastic trim
- Durable and weather-resistant
- LED-compatible for backlit, front-lit, or a combination of front & backlit styles
Trimless Front Lit
Trimless Back Lit
Trimless Front & Back Lit
2. Aluminum Resin Channel Letters
This is a new, more seamless type of custom channel letter sign. It is crafted using a fabricated aluminum body and cured liquid resin for the front or back cover, which is why the cover perfectly fits the aluminum case. This means the materials used are less expensive, but they retain the seamless, premium look at a more cost-effective price. Aluminum Resin comes in Front and Front & Back Lit options, and they are perfect for pharmacies, banks, franchises, and restaurants.
- Modern look with an eye-catching glow
- Customizable colors for the cover
- A balanced mix of durability and creativity
Aluminum Resin Front Lit Channel Letters
Aluminum Resin Front & Back Lit Channel Letters
3. Metal Signs
If your clients need non-lit signs or something customizable for smaller spaces, offer metal signs made from solid stainless steel or aluminum. Add value by offering brushed, polished, or powder-coated finishes. These are precision-cut names or graphics suitable for brand logo display in offices, government buildings, architectural firms, and other institutions.
- Sharp, clean lines are ideal for logos and branded elements
- Suitable for both indoor and outdoor applications
- Can range from thin or small signs to larger displays
Flat Cut Aluminum
Laser Cut Stainless Steel
4. Fabricated Stainless Steel Letters
The fabricated metal sign is crafted by welding the face and sides together, resulting in hollow metal letters or logos with depth. It easily captures attention and can be customized for various clients using different metal finishes or UV printing. The sign is ideal for luxury retail stores, hospitality businesses, law firms, property developers, and architectural firms looking for premium, dimensional signage.
- Premium 3D effect with a strong, high-end finish
- Available in various finishes (brushed, electroplated, and UV-printed)
- Long lifespan, low maintenance
Fabricated Stainless Steel
5. Etched Metal Signs
Wayfinding, commemorative, or even informational signs are often made of etched metal. This lasts for a long time because it is crafted using chemical etching used to make the text or graphics recessed on stainless steel, aluminum, or brass. This signage excels in different settings such as hospitals, universities, buildings, historical sites, and public spaces.
- Permanent, tamper-resistant, and weatherproof
- Professional and elegant, great for branding or recognition
- Can be paint-filled or left natural
Etched Flat Cut Metal
Etched Fabricated Metal
Expand Your Metal Signage Catalog
Position your sign shop as a premium provider by offering a variety of high-quality metal signs. Being equipped to meet their standards will make you their go-to choice for store rollouts, renovations, and other branding needs.
The five products we’ve highlighted allow signage businesses to cater to a broad range of businesses. Whether customers are looking for signs with LED lights or non-lit signs, you’re always ready with the solution.
Keep up with the rising demand for durable and personalized metal signs. We are a custom metal sign maker trusted by sign shops and resellers across North America to deliver high-quality, fully customizable signage.

